Why On-Site SEO Won’t Drive Traffic To Your Website

Businesses pay a lot of attention to SEO and ensuring their site will be indexed favourably for the products and services it offers. However, no matter how well your site has been optimised, on its own it isn’t going to get you much in the way of traffic, which it needs to improve organic rankings.

On-Site Vs Off-Site SEO

There is a big difference between on-site and off-site SEO, the latter being missed or underutilised by the majority of businesses. Once your site is properly optimised, you can always turn to pay-per-click campaigns which is what Google wants you to do of course. PPC can be costly and it won’t boost your organic rankings much, but it will give you immediate results.

Long Lasting Organic Ranking

For long lasting organic ranking improvements that drive traffic to your website, you need to have a lot of published content, or content published in a lot of different places that the search engines credit with high authority. Content published on these sites tells Google that your business is important and is getting a lot of attention. In return your site gets a boost in organic ranking which means more attention, and the process perpetuates.

There are a number of key elements that are required to make this work and it demands a lot of thought to make sure the headline and content will encourage readers to visit your site in the first place. Once you have the article crafted, you need a relationship with the media and a method of distribution which guarantees publication on the sites with the highest authority. This ensures you get plenty of the right kind of attention.

The Huge Ranking Advantage Hidden In Plain Sight

The reason this method is mostly overlooked is because it requires a particular skill set along with established relationships. It also requires a bit of lateral thinking because traditional SEO dictates that you want to get your product or service in front of your local audience, limiting most campaigns to local directories and local publications.

Our method uses the power of the global media to gain credibility, awareness and authority on a global scale, for which one by-product is a huge boost in score with search engine algorithms. The objective is to get your business into the first page featured listings (sometimes called the three pack or map pack) for the greatest visibility and where you will automatically receive more traffic. We tackle your desired audience and customer location in the content.

It might be hard to break into the cherished three pack, but once you are there the extra traffic it generates helps to keep you there, and you can always employ our services to produce more content. You can also take comfort in the fact that your competitors are unlikely to be doing this, meaning you have an opportunity to get ahead of them and even leapfrog them in the rankings.

Get your business noticed and get more leads with our Content Marketing Services.

Is SEO or Content Marketing The Most Powerful For Growth?

Traditionally search engine optimisation is the number one request from business owners looking to gain an edge over their competition and get better search ranking.

It can take a lot of time and therefore a lot of money to rank a business well with SEO, to the extent that other methods are often overlooked or under utilised.

It is certainly worth the effort if you can get your business in the “three-pack” or “map-pack” featured listings as the prize is a big jump in CTR (click through rate) compared with the “also-ran” positions. But should you continue sweating over optimising keywords, title tags and descriptions, and exactly how much can really be achieved by doing this?

Search Engine Optimisation

If you have a site that has never been optimised then you can expect a big jump in ranking once you have gone through all the recommended actions. Be prepared for a steep learning curve though as there are many elements to it and it is as much an art as it is a science. If you have done this already then improving ranking comes down to tweaking and adding new optimised content.

You should also be sure to claim your Google My Business listing which now has added features which can be used to promote specific products and services, and rewards listings that are updated regularly.

Content Marketing

If you have carried out all the tweaks that matter and you still aren’t ranking where you want to be then new content must be planned in advance to target specific keywords aimed at generating the required response, whether it be lead generation, downloads or appointments. On its own, carefully crafted content will get you organic results over time and the more you have the more exposure you will get, but to really make a difference you need a way to get it noticed by the largest audience possible, which will get the attention of the Google algorithm which in turn rewards you with higher rankings.

High Impact Content Marketing

To answer the question then, SEO is fundamentally important and should be systematically applied to everything you do once your site is properly set up, after which optimised and targeted content is the solution to ranking; and getting it in front of the right audience is what we specialise in.

If you want your products or services in the spotlight and you are ready to handle a lot more enquiries and rapidly grow your business, then you can apply for our High Impact Content Marketing service. It isn’t for everyone and we only take on one client in a given niche in the region being promoting to at a time.

However, if you are serious about growth and able to manage the increase in enquiries then you will find this service to be the most cost-effective method, where you can expect a high ROI together with a guarantee from us. Not only is it very affordable, it will most likely be the best money you ever spend.

Month: May 2018

The Huge Advantage Of An Overlooked Traffic Generation Strategy