Blog - My Internet Marketing Consultant

26/08/201710/05/2018

Egham Royal Show 2017 Offer

As a small business based in Surrey ourselves, we are pleased to help promote local events such as the Egham Royal Show on its 159th outing, and if you are a local business owner we have a great offer for you too!

Egham Royal Show 2017 Offer

We will provide you with a report on the health of your website, including whether it is mobile friendly, how well it is ranked on google, and whether there are any issues that require attention or need fixing.

And as an added bonus we will also research two keywords/phrases of your choice and advise you on simple strategies for increasing traffic for related search terms.

Why? Because every business owner wants more traffic, more leads, more customers and ultimately more profit, and we get more business by reaching out and helping our future customers get what they want, and they become our customers because they always want more.

Just fill out the form HERE, it will take you no more than two minutes and could add thousands of pound to your bottom line.

24/08/201724/08/2017

SEO Is Changing

SEO is changing – Google now have over 200 parameters in their ranking algorithm. Whilst it is true that the exact details are not public knowledge, we do know that artificial intelligence plays an ever growing part. Old tricks and quick fixes are not only a thing of the past, your website will be penalised for various lazy techniques and bad practices such as duplicate copy and outright plagiarism, irrelevant backlinks, bad links (404 errors), and keywords planted into random nonsense text. AI is here to stay and is constantly checking up on us.

If you are unsure how this might affect your site or why your rankings are dropping then it could be time for a Website Health Check.

06/07/201726/08/2017

The Secret To Finding Our Own Hidden Potential

It Starts With A Blank Page

What is a blank page to you?

A blank page to me has infinite possibilities as it is inevitably where I always start from when writing a blogpost.

One idea has unlimited potential given the fact that we are seeing more and more evidence that if something can be imagined then it is often just a matter of time before it becomes a reality. Consider manned flight, parachutes, submarines and helicopters, all dreamt up hundreds of years ago by Leonardo Da Vinci. In modern times Douglas Adams wrote about the “Hitchhikers Guide To The Galaxy”, essentially what the world wide web now gives all of us on our mobile phones.

Many of us have flashes of inspiration and the odd eureka moment, only to forget the details once we have woken (or sobered) up, especially if we don’t sleep with a pad and pen by the bed. The profoundly sad thing is that whilst we all might wonder whether these thoughts were truly inspired and might have changed our lives somehow, even if they were just illusions most of us overlook every day the fact that we already have our biggest assets – passion and experience.

It should come as no surprise that many of the most successful people have an abundance of both, because it is simply common sense that if you combine the two then you have a powerful advantage over someone who has one but not the other. The great thing is that each of us has unique experience and different passions, so if we can find a combination that works for us and gets us excited then all we need is to understand how to turn this into profit by passing this experience on and helping others in the process, which just happens to be our passion and experience!

Start with a blank page and write down one idea at a time until you find the one with the right combination that gets the appropriate gut reaction. If you don’t feel it, wait until the next idea comes along.

Find out how to turn your passion into potentially life changing profit using a little known (stay with me) marketing technique.

Website coming soon. In the mean time CONTACT US HERE.

06/10/201626/08/2017

Knowing Your Customers

Do You Know Your Customers?

For example, do your customers find you or do you find them? It might seem like an irrelevant question, but if you stop to think about it the techniques required in each case are very different.

If you have plenty of customers, or more than enough, then it might never occur to you that you could be passing up opportunities that your competitors are taking – because if you don’t, they will.

Being reactive is fine when you are busy but when you are not then you need to be proactive. Ideally you want to be looking at proactive strategies while you are already busy, which is of course when you have the least amount of time! This is why it is important to build a customer database and start interacting with your customers and build up a rapport that will allow you to make suggestions of other products, services and upsells in an informative and natural way rather than coming across as being pushy or desperate in the harder times.

To answer the original question, if your customers find you then SEO is of the utmost importance to ensure the right customers are finding you for the right reasons, and preferably when they are already predisposed to buying your product or service. If you find your customers then PPC (pay-per-click) and all other forms of paid-for advertising are the modern forms of newspaper and magazine printed ads, and also where social media offers numerous opportunities for those that have the perseverance necessary to work out how to do it effectively.

But there are many other ways to be proactive that can be much more cost-effective, and some of which are “paid-for-once” and can then be set to sell and promote for you indefinitely.

In summary, building a database opens up a whole new world of opportunities. If you already have one then you also need to consider the best ways to monetise it.