The Huge Advantage Of An Overlooked Traffic Generation Strategy

Why On-Site SEO Won’t Drive Traffic To Your Website

Businesses pay a lot of attention to SEO and ensuring their site will be indexed favourably for the products and services it offers. However, no matter how well your site has been optimised, on its own it isn’t going to get you much in the way of traffic, which it needs to improve organic rankings.

On-Site Vs Off-Site SEO

There is a big difference between on-site and off-site SEO, the latter being missed or underutilised by the majority of businesses. Once your site is properly optimised, you can always turn to pay-per-click campaigns which is what Google wants you to do of course. PPC can be costly and it won’t boost your organic rankings much, but it will give you immediate results.

Long Lasting Organic Ranking

For long lasting organic ranking improvements that drive traffic to your website, you need to have a lot of published content, or content published in a lot of different places that the search engines credit with high authority. Content published on these sites tells Google that your business is important and is getting a lot of attention. In return your site gets a boost in organic ranking which means more attention, and the process perpetuates.

There are a number of key elements that are required to make this work and it demands a lot of thought to make sure the headline and content will encourage readers to visit your site in the first place. Once you have the article crafted, you need a relationship with the media and a method of distribution which guarantees publication on the sites with the highest authority. This ensures you get plenty of the right kind of attention.

The Huge Ranking Advantage Hidden In Plain Sight

The reason this method is mostly overlooked is because it requires a particular skill set along with established relationships. It also requires a bit of lateral thinking because traditional SEO dictates that you want to get your product or service in front of your local audience, limiting most campaigns to local directories and local publications.

Our method uses the power of the global media to gain credibility, awareness and authority on a global scale, for which one by-product is a huge boost in score with search engine algorithms. The objective is to get your business into the first page featured listings (sometimes called the three pack or map pack) for the greatest visibility and where you will automatically receive more traffic. We tackle your desired audience and customer location in the content.

It might be hard to break into the cherished three pack, but once you are there the extra traffic it generates helps to keep you there, and you can always employ our services to produce more content. You can also take comfort in the fact that your competitors are unlikely to be doing this, meaning you have an opportunity to get ahead of them and even leapfrog them in the rankings.

Get your business noticed and get more leads with our Content Marketing Services.

12/05/201806/11/2024

SEO Versus Content Marketing

Is SEO or Content Marketing The Most Powerful For Growth?

Traditionally search engine optimisation is the number one request from business owners looking to gain an edge over their competition and get better search ranking.

It can take a lot of time and therefore a lot of money to rank a business well with SEO, to the extent that other methods are often overlooked or under utilised.

It is certainly worth the effort if you can get your business in the “three-pack” or “map-pack” featured listings as the prize is a big jump in CTR (click through rate) compared with the “also-ran” positions. But should you continue sweating over optimising keywords, title tags and descriptions, and exactly how much can really be achieved by doing this?

Search Engine Optimisation

If you have a site that has never been optimised then you can expect a big jump in ranking once you have gone through all the recommended actions. Be prepared for a steep learning curve though as there are many elements to it and it is as much an art as it is a science. If you have done this already then improving ranking comes down to tweaking and adding new optimised content.

You should also be sure to claim your Google My Business listing which now has added features which can be used to promote specific products and services, and rewards listings that are updated regularly.

Content Marketing

If you have carried out all the tweaks that matter and you still aren’t ranking where you want to be then new content must be planned in advance to target specific keywords aimed at generating the required response, whether it be lead generation, downloads or appointments. On its own, carefully crafted content will get you organic results over time and the more you have the more exposure you will get, but to really make a difference you need a way to get it noticed by the largest audience possible, which will get the attention of the Google algorithm which in turn rewards you with higher rankings.

High Impact Content Marketing

To answer the question then, SEO is fundamentally important and should be systematically applied to everything you do once your site is properly set up, after which optimised and targeted content is the solution to ranking; and getting it in front of the right audience is what we specialise in.

If you want your products or services in the spotlight and you are ready to handle a lot more enquiries and rapidly grow your business, then you can apply for our High Impact Content Marketing service. It isn’t for everyone and we only take on one client in a given niche in the region being promoting to at a time.

However, if you are serious about growth and able to manage the increase in enquiries then you will find this service to be the most cost-effective method, where you can expect a high ROI together with a guarantee from us. Not only is it very affordable, it will most likely be the best money you ever spend.

22/04/201806/11/2024

New Techniques To Get Your Business Noticed And Ranked

Are you making the most of new opportunities to get your business ranked on Google?

Take advantage of free marketing techniques that will help get your business noticed, leapfrog your competitors in the rankings and drive more traffic to your website.

SEO is changing and Google is committed to providing users with the most up-to-date and relevant information based on their searches, which has resulted in a great opportunity for small businesses in particular to improve their ranking, drive more traffic and ultimately gain more leads and more customers.

The technique requires regular weekly attention and is therefore going to be a pain for business owners who do not have the time or inclination to do it themselves, and as most business owners are not even aware of this technique there is a huge advantage to those who not only adopt it but do it well.

As there is no advertising cost involved it really is a “no brainer” method of growing your business, and means that we can do it for you for a small set-up fee. Once you start to see real tangible results you’ll be happy to allow us to continue doing it for as long as you want, and we can help grow your business while you get on with business.

14/09/201715/09/2017

Online Marketing Agency

Online Marketing Agency In Surrey

MyInternetMarketingConsultant.co.uk is a surrey based digital/online marketing agency specialising in lead generation for all types of business.

The rapid decline of the traditional high street based retailer is largely to do with their inability and lack of inclination to react quickly to changes in buyer behaviour, or even to acknowledge the need for an online presence.

However, despite the fact that the large retailers can afford to employ their own online marketing experts, very few of them do it well, and the opportunity it presents for younger entrepreneurs to do it better is irresistible to many.

So where does that leave the small business owner who recognises the need for an online presence but simply doesn’t have the resources to do it in-house, or the time to take on yet another role? Take it from me, just to learn the advertising basics on facebook can take up many hours of tuition and by the time you have finished there will be something new or a major update to take into account.

The main objective of online marketing is to generate leads and increase sales in a way that is appropriate to the business in question, and the ambitions of the client. Of course it is in everyone’s interest for the ROI (Return On Investment) to be as high as possible in order to maintain a long-term relationship. For the small business owner this means that it shouldn’t be a difficult decision to employ the services of a marketing agency because the increase in sales and profit should far outweigh the cost.

These days there are many opportunities for increasing revenue and generating multiple income streams, with highly targeted strategies actually lowering costs compared to older and more traditional methods. The creative part of online marketing now is in identifying the best vehicles and platforms for your business, and joining all the dots together to bring about the desired outcome, rather than just designing eye-catching websites.

FREE WEBSITE HEALTH CHECK

26/08/201710/05/2018

Egham Royal Show 2017 Offer

As a small business based in Surrey ourselves, we are pleased to help promote local events such as the Egham Royal Show on its 159th outing, and if you are a local business owner we have a great offer for you too!

Egham Royal Show 2017 Offer

We will provide you with a report on the health of your website, including whether it is mobile friendly, how well it is ranked on google, and whether there are any issues that require attention or need fixing.

And as an added bonus we will also research two keywords/phrases of your choice and advise you on simple strategies for increasing traffic for related search terms.

Why? Because every business owner wants more traffic, more leads, more customers and ultimately more profit, and we get more business by reaching out and helping our future customers get what they want, and they become our customers because they always want more.

Just fill out the form HERE, it will take you no more than two minutes and could add thousands of pound to your bottom line.

24/08/201724/08/2017

SEO Is Changing

SEO is changing – Google now have over 200 parameters in their ranking algorithm. Whilst it is true that the exact details are not public knowledge, we do know that artificial intelligence plays an ever growing part. Old tricks and quick fixes are not only a thing of the past, your website will be penalised for various lazy techniques and bad practices such as duplicate copy and outright plagiarism, irrelevant backlinks, bad links (404 errors), and keywords planted into random nonsense text. AI is here to stay and is constantly checking up on us.

If you are unsure how this might affect your site or why your rankings are dropping then it could be time for a Website Health Check.

06/10/201626/08/2017

Knowing Your Customers

Do You Know Your Customers?

For example, do your customers find you or do you find them? It might seem like an irrelevant question, but if you stop to think about it the techniques required in each case are very different.

If you have plenty of customers, or more than enough, then it might never occur to you that you could be passing up opportunities that your competitors are taking – because if you don’t, they will.

Being reactive is fine when you are busy but when you are not then you need to be proactive. Ideally you want to be looking at proactive strategies while you are already busy, which is of course when you have the least amount of time! This is why it is important to build a customer database and start interacting with your customers and build up a rapport that will allow you to make suggestions of other products, services and upsells in an informative and natural way rather than coming across as being pushy or desperate in the harder times.

To answer the original question, if your customers find you then SEO is of the utmost importance to ensure the right customers are finding you for the right reasons, and preferably when they are already predisposed to buying your product or service. If you find your customers then PPC (pay-per-click) and all other forms of paid-for advertising are the modern forms of newspaper and magazine printed ads, and also where social media offers numerous opportunities for those that have the perseverance necessary to work out how to do it effectively.

But there are many other ways to be proactive that can be much more cost-effective, and some of which are “paid-for-once” and can then be set to sell and promote for you indefinitely.

In summary, building a database opens up a whole new world of opportunities. If you already have one then you also need to consider the best ways to monetise it.