Do You Know Your Customers?
For example, do your customers find you or do you find them? It might seem like an irrelevant question, but if you stop to think about it the techniques required in each case are very different.
If you have plenty of customers, or more than enough, then it might never occur to you that you could be passing up opportunities that your competitors are taking – because if you don’t, they will.
Being reactive is fine when you are busy but when you are not then you need to be proactive. Ideally you want to be looking at proactive strategies while you are already busy, which is of course when you have the least amount of time! This is why it is important to build a customer database and start interacting with your customers and build up a rapport that will allow you to make suggestions of other products, services and upsells in an informative and natural way rather than coming across as being pushy or desperate in the harder times.
To answer the original question, if your customers find you then SEO is of the utmost importance to ensure the right customers are finding you for the right reasons, and preferably when they are already predisposed to buying your product or service. If you find your customers then PPC (pay-per-click) and all other forms of paid-for advertising are the modern forms of newspaper and magazine printed ads, and also where social media offers numerous opportunities for those that have the perseverance necessary to work out how to do it effectively.
But there are many other ways to be proactive that can be much more cost-effective, and some of which are “paid-for-once” and can then be set to sell and promote for you indefinitely.
In summary, building a database opens up a whole new world of opportunities. If you already have one then you also need to consider the best ways to monetise it.
CONTACT US now and find out what this could mean for your business.