Pay Per Click

Pay Per Click

Pay Per Click

PPC, or pay-per-click, is an effective way to advertise online while keeping your costs down and your visibility high. Essentially, you promote your company by placing ads on search engines and websites. The advantage to this method is that you only pay when a user clicks on your ad. Furthermore, you are able to dictate how much you care to pay for each click, thereby allowing you to manage your advertising budget by day, week or month. It is however counter-intuitive, which is why it can be expensive if you get it wrong.

The most popular PPC platform is Google AdWords which offers you the ability to place your ads within Google’s massive search network. In other words, your company has the opportunity to gain exposure when a user searches for something related to your business.

This exposure comes in various forms. The first is the aforementioned Search, which places sponsored ads above Google result listings when a relevant search is conducted. The second is Display ads – text or graphic-based ads that are located on third-party websites. Third is Remarketing, a technique that enables you to direct your ads to specific groups of visitors who have already come to your site. The final option is YouTube which offers the possibility to advertise via In-Stream and In-Display. All four methods enlist the PPC model and can be extremely lucrative.

Pay Per Click Campaign Creation and Management

Our company helps you maximise your potential with Google Adwords, along with a number of other valuable PPC platforms like Facebook, Twitter, LinkedIn, and Yahoo-Bing, whilst ensuring you are not paying for broad terms with high CTR (click-through rate) which also usually have low intent to purchase.

Ways we can help by managing your PPC campaigns include:

  • Increasing your ROI to the levels you expect and deserve.
  • Boosting your company’s visibility and search rankings.
  • Managing and tweaking your campaigns so they are always operating at full capacity.
  • Providing customised care so that you understand the intricacies of PPC and how it works best for you.
  • Offering our experience and expertise across all popular paid platforms.