SEO is changing – Google now have over 200 parameters in their ranking algorithm. Whilst it is true that the exact details are not public knowledge, we do know that artificial intelligence plays an ever growing part. Old tricks and quick fixes are not only a thing of the past, your website will be penalised for various lazy techniques and bad practices such as duplicate copy and outright plagiarism, irrelevant backlinks, bad links (404 errors), and keywords planted into random nonsense text. AI is here to stay and is constantly checking up on us.
If you are unsure how this might affect your site or why your rankings are dropping then it could be time for a Website Health Check.