Is SEO or Content Marketing The Most Powerful For Growth?
Traditionally search engine optimisation is the number one request from business owners looking to gain an edge over their competition and get better search ranking.
It can take a lot of time and therefore a lot of money to rank a business well with SEO, to the extent that other methods are often overlooked or under utilised.
It is certainly worth the effort if you can get your business in the “three-pack” or “map-pack” featured listings as the prize is a big jump in CTR (click through rate) compared with the “also-ran” positions. But should you continue sweating over optimising keywords, title tags and descriptions, and exactly how much can really be achieved by doing this?
Read more: SEO Versus Content MarketingSearch Engine Optimisation
If you have a site that has never been optimised then you can expect a big jump in ranking once you have gone through all the recommended actions. Be prepared for a steep learning curve though as there are many elements to it and it is as much an art as it is a science. If you have done this already then improving ranking comes down to tweaking and adding new optimised content.
You should also be sure to claim your Google My Business listing which now has added features which can be used to promote specific products and services, and rewards listings that are updated regularly.
Content Marketing
If you have carried out all the tweaks that matter and you still aren’t ranking where you want to be then new content must be planned in advance to target specific keywords aimed at generating the required response, whether it be lead generation, downloads or appointments. On its own, carefully crafted content will get you organic results over time and the more you have the more exposure you will get, but to really make a difference you need a way to get it noticed by the largest audience possible, which will get the attention of the Google algorithm which in turn rewards you with higher rankings.
High Impact Content Marketing
To answer the question then, SEO is fundamentally important and should be systematically applied to everything you do once your site is properly set up, after which optimised and targeted content is the solution to ranking; and getting it in front of the right audience is what we specialise in.
If you want your products or services in the spotlight and you are ready to handle a lot more enquiries and rapidly grow your business, then you can apply for our High Impact Content Marketing service. It isn’t for everyone and we only take on one client in a given niche in the region being promoting to at a time.
However, if you are serious about growth and able to manage the increase in enquiries then you will find this service to be the most cost-effective method, where you can expect a high ROI together with a guarantee from us. Not only is it very affordable, it will most likely be the best money you ever spend.
CONTACT US for more details.