Win A Free Holiday And Other Great Marketing Methods

Why Spending On Giveaways Beats Spending On Advertising

The cheapest forms of advertising are word of mouth and referrals, which are an important part of growing a successful business. Most business owners would agree they don’t do enough to encourage existing customers to spread the word as it is hard work and people are busy, so they often need a good reason to help you in this regard except on the off-chance they happen to be talking to a friend who coincidentally is looking for the same or similar work to be done.

The chances of this occurring randomly are slim. If someone is looking for a plumber they might ask you to recommend someone if they know you have used one in the recent past, but they wouldn’t necessarily know you employed the services of a marketing expert or found some amazing software that is really helping your business. The general public might be more generous in recommending services gratuitously but there is no harm in offering a tasteful and appropriate incentive such as up-market store vouchers. This shows your appreciation is genuine and will stand out among the proliferation of tacky offers.

Business owners on the other hand like to have and keep a competitive advantage that they wouldn’t necessarily want to share with their peers. If you are in the B2B arena you should focus on anonymous ratings first, and testimonials and case studies from smaller clients that might benefit from the extra exposure.

Thank Customers For Referrals With Vouchers

If you offer services to the public then there are simple ways to encourage referrals, either with rewards like gift vouchers and coupons, or loyalty schemes if you have a regular repeatable element such as a beauty parlour, hair salon or gardening services. Loyalty schemes also work well for restaurants and accommodation businesses.

Review Your Testimonials

Asking existing customers to leave reviews is one of the best ways to attract new customers because good reviews and star ratings make a big difference to whether someone clicks on your listing or not. Testimonials on your website add credibility and provide comfort to someone browsing and yet to make a decision about who they should contact first.

How Giveaways Can Make Your Marketing More Cost Effective

For those that understand the power of building a subscriber base, growing their list is the biggest challenge as it takes a long time to grow naturally and can be costly to promote. Competitions and giveaways are a great way to build awareness, and for this you first need a Facebook business page.

There are two objectives here: first to create engagement with existing followers in a way that encourages them to share your post to increase the reach and gain new followers; and second to build a marketing platform that is so cost-effective it can actually make you money, generating revenue that can be used on other more targeted methods.

Done correctly you can easily cover the cost of the prize you are offering meaning that you have the ability to build your list quickly, and done well you can actually create a new revenue stream at the same time. Who wouldn’t want that?

We are specialists in advising on, creating and implementing all the above.

Be inventive with your incentive and CONTACT US now!

03/06/201806/11/2024

Targeted Traffic And Lead Generation Service

How To Get Targeted Traffic And Generate Leads

The recent release of our High Impact Content Marketing service is already resulting in dramatic results for business owners interested in growth and lead generation.

Even if you have a limited knowledge of SEO you may have noticed that most SEO agencies focus entirely on traditional on-site optimisation.

Drive Targeted Traffic To Your Website With Content Marketing

Whilst SEO is an important principle to adopt in all your online activities, to really drive traffic you need to turn the concept on its head. Traditional SEO packages rarely go beyond on-site tweaking that often has very limited results. Anyone looking to generate more leads and grow their business will benefit from shifting their focus away from highly competitive PPC and on-site SEO, and give this new service a try where we take SEO to the next level.

Why Content Marketing Works For Lead Generation

Consider the difference between shop front signage and a billboard: it is great to have an attractive sign above your shop telling people who you are and what you do but, unless your customers are stood in front of it, they are not going to see it. What this service sets out to achieve is to provide your business with the digital equivalent of a multitude of strategically placed billboards so that more people discover you, and know where and how to find you.

The way this new service is designed means it is also an effective way of telling the search engines that your business is relevant and deserves to be given better rankings. Specific products and services can be promoted in order to drive higher quality targeted traffic, and is fundamental to the way the campaigns are crafted and implemented.

The key to generating traffic and leads is primarily in off-site SEO, which this new service has been created to solve. Of course you need a website to start with, and preferably one that is already optimised and includes some form of lead capture.

PPC Versus Long Lasting Organic Ranking

Rather than trying to compete against everyone else with PPC strategies, we have found that adopters of this technique enjoy a far greater ROI with long lasting benefits including increased awareness, fast ranking and organic visibility.

It is natural to be sceptical especially if you have been burned before by strategies that have failed to deliver tangible results, or that barely work when you are throwing money at them and vanish the moment you stop.

Our technique has the potential to literally transform businesses capable of handling the increase in enquiries. Anyone who has been left underwhelmed by other agencies should definitely contact us and ask about our unique guarantee.

Derek Armstrong, owner of My Internet Marketing Consultant was recently quoted in the press, saying:

“Where you’ll always see our competitors doing the same thing as each other, focusing on on-site optimisation and relying on costly PPC for traffic, we will be giving our clients a huge advantage by concentrating on off-site SEO.

We do this because we believe if you continue to use techniques that everyone else is using then you end up in a far more competitive situation, which requires more time, effort and expense as time goes on. By doing the opposite you are taking advantage of a method that almost no-one else is using and therefore you can achieve far greater results at a lower cost.

Ultimately this is going to be a huge advantage to our customers because publishing content in one location (i.e. your own website), is only effective if you have already built up credibility and relevance in the eyes of the search engines.

Clients will benefit from improved awareness, credibility and relevance from this service which includes publishing content in multiple strategic locations which hold a high level of authority. Search engines respond by rewarding your site with often dramatic improvements in ranking, which are organic and therefore long lasting.

The increase in visibility drives more traffic and targeted leads thanks to the creative way the content is crafted by our team of experienced writers”.

Our new Targeted Traffic And Lead Generation service has been created for businesses investing in growth, and those searching for effective lead generation strategies and solutions.

29/04/201806/11/2024

High Impact Content Marketing Service

Put your business on the map and keep it there, with our new High Impact Content Marketing service!

Following months of research, we are now launching a new service designed to promote any business, product or service across a wide range of high-authority sites for maximum impact.

There are many ways a business can benefit from this, and it comes with a guarantee which many agencies charge considerably more for on its own (read to the end for details).

Each campaign will be designed with a specific objective in mind, for example:

● Increased visibility and credibility
● Enhance and repair online reputation
● Kick start or boost a viral campaign
● Rapid indexing of a website by Google
● Rapid high authority backlinks
● Rapid rankings and traffic
● Picking up media coverage online and offline

This strategy is designed to produce fast organic results which are long-lasting and, although the degree of success will depend on the specifics of the brief, in less competitive niches the effect can be almost immediate. In more crowded areas we recommend a six month program of releases which have an accumulative effect that can produce exceptional results, even where it has proven more difficult to stand out before.

Whatever the objective, we guarantee to get you ranked on page one of Google and in the coveted “three-pack” (sometimes called the “map-pack”) for at least one keyphrase. Our guarantee means that if we are not successful in achieving this within six months, we will continue with the campaign for as long as it takes at no extra cost.

Each campaign is designed to promote a specific product or service to a relevant audience and therefore generates quality traffic with a high level of buyer intent due to our proprietary techniques. It is NOT SEO so we do not need to make any changes to your site, and being organic the benefits will continue long in to the future with each submission targeting different audiences to build multiple streams of traffic over time.

Our High Impact Content Marketing service will greatly assist any business in gaining rapid exposure, credibility and traffic. Combined with our targeted lead generation and ranking services, we have created a powerful suite of techniques that compliment and enhance each other without the use of pay-per-click, and provides us with the ability to amplify any marketing strategy when used together.

This service is available for a low monthly flat fee regardless of the volume of traffic or results achieved, making it extremely cost-effective with the aim of generating a high ROI.