It may come as a surprise to many, but according to recent statistics, 60% of small businesses are yet to invest in their own website.
It is not a surprise to me at all. As a small business owner since the age of 23, I know all too well that spare time is not a luxury you have at your disposal; either to explain to an agency in sufficient detail what you would want so that you get something resembling your vision, or to learn the whole internet thing which these days involves the mastery of domain registration, changing Nameservers to your carefully chosen hosting service, installing and learning WordPress, where to find free-to-use images, how to resize them and add text and change formats and themes and menus and… and… and… what’s the difference between a page and a post anyway?
It is the Small Business nightmare. I have been building and tweaking Html and WordPress sites for years in my spare time before I started taking it more seriously, and I still get caught out with updates – recently with php 5.2 being deprecated, and I never, ever wanted to be someone who even knows what that means!
The good news is that you don’t need to become an expert, or waste your time learning and configuring so-called “website in a box” software packages or online “web-builder” platforms. Either contact a local agency like ourselves and demand an affordable price, or opt first for a Facebook business page.
Before you dismiss Facebook out of hand, the business side of Facebook is very different to the user-facing side. If you find social media to be an intrusion or distraction then that’s fine; you won’t need to be on it all day long trying to keep up with the Joneses. Instead you might find yourself engaging with new potential customers and clients you wouldn’t otherwise have found, and that’s what business is all about, right?
Facebook business pages are relatively quick to set up, and with the right tools added you could have a powerful and portable lead generation and client communication system in your hands (your smartphone), and one that carries on working while you sleep, and even when your phone is on silent while you grab those precious moments of “spare” time.
