Why On-Site SEO Won’t Drive Traffic To Your Website
Businesses pay a lot of attention to SEO and ensuring their site will be indexed favourably for the products and services it offers. However, no matter how well your site has been optimised, on its own it isn’t going to get you much in the way of traffic, which it needs to improve organic rankings.
On-Site Vs Off-Site SEO
There is a big difference between on-site and off-site SEO, the latter being missed or underutilised by the majority of businesses. Once your site is properly optimised, you can always turn to pay-per-click campaigns which is what Google wants you to do of course. PPC can be costly and it won’t boost your organic rankings much, but it will give you immediate results.
Read more: The Huge Advantage Of An Overlooked Traffic Generation StrategyLong Lasting Organic Ranking
For long lasting organic ranking improvements that drive traffic to your website, you need to have a lot of published content, or content published in a lot of different places that the search engines credit with high authority. Content published on these sites tells Google that your business is important and is getting a lot of attention. In return your site gets a boost in organic ranking which means more attention, and the process perpetuates.
There are a number of key elements that are required to make this work and it demands a lot of thought to make sure the headline and content will encourage readers to visit your site in the first place. Once you have the article crafted, you need a relationship with the media and a method of distribution which guarantees publication on the sites with the highest authority. This ensures you get plenty of the right kind of attention.
The Huge Ranking Advantage Hidden In Plain Sight
The reason this method is mostly overlooked is because it requires a particular skill set along with established relationships. It also requires a bit of lateral thinking because traditional SEO dictates that you want to get your product or service in front of your local audience, limiting most campaigns to local directories and local publications.
Our method uses the power of the global media to gain credibility, awareness and authority on a global scale, for which one by-product is a huge boost in score with search engine algorithms. The objective is to get your business into the first page featured listings (sometimes called the three pack or map pack) for the greatest visibility and where you will automatically receive more traffic. We tackle your desired audience and customer location in the content.
It might be hard to break into the cherished three pack, but once you are there the extra traffic it generates helps to keep you there, and you can always employ our services to produce more content. You can also take comfort in the fact that your competitors are unlikely to be doing this, meaning you have an opportunity to get ahead of them and even leapfrog them in the rankings.
Get your business noticed and get more leads with our Content Marketing Services.
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